# P. Sergio Serrato

> Turning Data Into Movement - applying AI and data intelligence to advocacy, policy, and public life.

P. Sergio Serrato is Chief Intelligence & Insights Officer at Iron Light, where he leads data strategy for clients working to change laws, shift public opinion, and build lasting movements. His work sits at the intersection of politics, data science, and AI.

## Focus Areas

- Issue and audience modeling for advocacy organizations
- AI and LLM integration into research and strategy workflows
- AWS data pipelines (Redshift, Glue ETL, S3) for real-time decision-making
- Opinion research design and analysis
- Scalable data infrastructure for mission-driven teams

## Technical Expertise

- Data Engineering: AWS Glue, ETL pipelines, Redshift
- Analytics: Issue modeling, audience segmentation, sentiment analysis
- AI/LLM: Predictive modeling, research automation, content strategy
- Development: Full-stack engineering, cybersecurity, cloud infrastructure

## Career

- Iron Light - Chief Intelligence & Insights Officer
- Civis Analytics - Head of Product, Surveys
- Cigna
- Brighter
- Ipsos
- MarketShare
- OTX

## Portfolio Highlights

- AWS ETL Pipeline Architecture - scalable data pipelines for real-time analytics
- Sentiment & Issue Analysis Platform - tracking public opinion across key issues
- Lanikea - social analytics platform (MERN stack, D3.js)
- Socorro - food service marketplace (Rails, Stripe)
- Azure ELK Deployment with Ansible - automated cloud deployment and monitoring

## Community & Interests

- Cryptocurrency and blockchain innovation
- Data ethics and civil liberties
- Urban analytics and quantified self
- Community organizing: Liberty on the Rocks, Techqueria, Hack for L.A., Bastiat Society

## Links

- [Substack](https://plaintextproduct.substack.com) - Writing on data, product, and plain-text thinking
- [X / Twitter](https://x.com/data2movement) - @data2movement
- [LinkedIn](https://www.linkedin.com/in/serrato/)
- [GitHub](https://github.com/sserrato) - @sserrato
- [Last.fm](https://www.last.fm/user/psergio) - @psergio
- [ENS / Ethereum](https://etherscan.io/address/0x244ccab1ed95fd48f7ac445cbcfd056d60a03776)