P. Sergio Serrato

What I Do

I apply AI and data intelligence to wicked problems — the complex, high-stakes challenges facing society at the intersection of policy, advocacy, and public life.

At Iron Light, I lead intelligence and insights for clients working to change laws, shift public opinion, and build movements that last. That means issue modeling, audience segmentation, predictive analytics, and the AWS infrastructure to power it all.

Current Focus

Issue and audience modeling for advocacy organizations
AI and LLM integration into research and strategy workflows
AWS data pipelines (Redshift, Glue ETL, S3) for real-time decision-making
Opinion research design and analysis
Scalable data infrastructure for mission-driven teams

Technical Expertise

Data Engineering: AWS Glue, ETL pipelines, Redshift
Analytics: Issue modeling, audience segmentation, sentiment analysis
AI/LLM: Predictive modeling, research automation, content strategy
Development: Full-stack engineering, cybersecurity, cloud infrastructure

Portfolio

Data Intelligence

AWS ETL Pipeline Architecture — scalable data pipelines for real-time analytics
Sentiment & Issue Analysis Platform — tracking public opinion across key issues
Opinion Research Systems — survey design and analysis for advocacy clients
Audience Segmentation Tools — behavioral modeling for targeted engagement

Infrastructure Projects

Azure ELK Deployment with Ansible — automated cloud deployment and monitoring
Custom resource management and network security implementation
Fitness tracking platform built on AWS

Web Applications

Lanikea — social analytics platform (MERN stack, D3.js)
Socorro — food service marketplace (Rails, Stripe)
ConcreteC — industry matching service (Rails, PostgreSQL)