What I Do
I build data and AI products that help advocacy organizations change laws, shift public opinion, and build movements that last.
At Iron Light, I'm Chief Intelligence & Insights Officer — leading product discovery, audience modeling, and the AWS data infrastructure behind it. I came up through product (Head of Product, Surveys at Civis Analytics) and still ship hands-on: SQL, pipelines, and the roadmap that wraps them into reusable capabilities.
Current Focus
- Productizing audience intelligence into reusable internal tools and client-facing modules
- An agentic data program that solves audience identification and reach — coordinating identity resolution, intent signals, and activation as a unified DAG of agents
- A five-stage operating model for converting client services work into platform capability
- AWS data pipelines (Athena, Redshift, Glue, S3) feeding real-time campaign decisions
- Opinion research design and strategic analysis
Technical Expertise
- Data Engineering: AWS Glue, Step Functions, Athena/Iceberg, Redshift, S3
- Audience Intelligence: identity resolution, audience modeling, attitudinal segmentation, intent signals
- AI / LLM: agentic data pipelines, research automation, model integration into strategy workflows
- Data Security: AWS threat modeling (STRIDE / CIA Triad), encryption (KMS, TLS), IAM least-privilege, audit logging, multi-tenant data segregation
- Research: opinion-research design, polling analysis, message testing
Selected Proof Points
- Swing State GOTV 2024 — 1.89M voters engaged, 91.6% turnout vs. 68% statewide; SMS-on-digital lift +3.12 pts (+17% relative among low-propensity voters)
- Swing Demographic Voter Initiative (2024, multi-state) — 3.2M-voter modeled universe; target-state early-vote turnout 87% vs. 39% state baseline
- Higher Education Alumni Advocacy Organization — 4× response-rate lift from verified-audience targeting vs. unverified list
- A non-profit issue advocacy organization — ~1M CRM records matched to the voter file with statewide over/under-index analysis
- National issue advocacy — 16.4M-voter universe built via multi-model proxy scoring across three policy dimensions
250M+ consumer records · 200M+ registered voters · 5,000+ search-intent topics · 50+ issue & propensity models
Product Leadership
- Authored Iron Light's Intelligence & Insights operating model — a five-stage pipeline turning client engagements into productized capability
- Driving an agentic data roadmap purpose-built to solve audience identification and reach — unifying identity, intent, and activation under a single audience-spine architecture
- Productized recurring deliverables (audience briefs, polling memos, match-quality reports, dark-voter-pool analyses) into reusable modules used by the team and client analysts
- Earlier: Head of Product, Surveys at Civis Analytics
Portfolio
Audience Intelligence at Scale
- Multi-state advocacy audiences: 16.4M-voter national universe, 3.2M modeled Swing Demographic universe, 1.89M-voter Swing State GOTV deployment
- Identity resolution and audience modeling against 250M+ consumer records and 200M+ registered voters
- Intent signal integration across 5,000+ search-intent topics
Data Infrastructure
- AWS data pipelines: Athena (Iceberg), Redshift, Glue, Step Functions, S3
- Real-time activation pipelines feeding Meta, El Toro, and SMS channels with ballot-return suppression
- 50+ issue and propensity models scored against the voter universe
Opinion Research
- Survey design, polling analysis, and message testing for ballot initiatives and issue campaigns
- Strategic briefing memos translating crosstabs into audience and framing decisions
Experience
- Iron Light — Chief Intelligence & Insights Officer
- Lead I&I across audience modeling, opinion research, and AWS data infrastructure for advocacy clients.
- Civis Analytics — Head of Product, Surveys
- Owned the survey product line at one of the leading data-science firms in politics and social impact.
- Previously
- Cigna, Brighter, Ipsos, MarketShare, OTX
Community & Interests
- Data ethics and civil liberties
- Urban analytics and quantified self
- Cryptocurrency and blockchain
- Community: Liberty on the Rocks, Techqueria, Hack for L.A., Bastiat Society