Turning Data
into Movement.

§ 01 — Practice

What I Do

At Iron Light, I'm Chief Intelligence & Insights Officer — leading product discovery, audience modeling, and the AWS data infrastructure behind it. I came up through product (Head of Product, Surveys at Civis Analytics) and still ship hands-on: SQL, pipelines, and the roadmap that wraps them into reusable capabilities.

Current Focus

• Productizing audience intelligence into reusable internal tools and client-facing modules
• An agentic data program that solves audience identification and reach — coordinating identity resolution, intent signals, and activation as a unified DAG of agents
• A five-stage operating model for converting client services work into platform capability
• AWS data pipelines (Athena, Redshift, Glue, S3) feeding real-time campaign decisions
• Opinion research design and strategic analysis

Technical Expertise

• Data Engineering: AWS Glue, Step Functions, Athena/Iceberg, Redshift, S3
• Audience Intelligence: identity resolution, audience modeling, attitudinal segmentation, intent signals
• AI / LLM: agentic data pipelines, research automation, model integration into strategy workflows
• Data Security: AWS threat modeling (STRIDE / CIA Triad), encryption (KMS, TLS), IAM least-privilege, audit logging, multi-tenant data segregation
• Research: opinion-research design, polling analysis, message testing

§ 02 — Proof

Data into Movement

• Swing State GOTV 2024 — 1.89M voters engaged, 91.6% turnout vs. 68% statewide; SMS-on-digital lift +3.12 pts (+17% relative among low-propensity voters)
• Swing Demographic Voter Initiative (2024, multi-state) — 3.2M-voter modeled universe; target-state early-vote turnout 87% vs. 39% state baseline
• Higher Education Alumni Advocacy Organization — 4× response-rate lift from verified-audience targeting vs. unverified list
• A non-profit issue advocacy organization — ~1M CRM records matched to the voter file with statewide over/under-index analysis
• National issue advocacy — 16.4M-voter universe built via multi-model proxy scoring across three policy dimensions

0M+

Consumer records

0M+

Registered voters

0+

Intent topics

0+

Models scored

§ 03 — Operating Model

Product Leadership

• Authored Iron Light's Intelligence & Insights operating model — a five-stage pipeline turning client engagements into productized capability
• Driving an agentic data roadmap purpose-built to solve audience identification and reach — unifying identity, intent, and activation under a single audience-spine architecture
• Productized recurring deliverables (audience briefs, polling memos, match-quality reports, dark-voter-pool analyses) into reusable modules used by the team and client analysts
• Earlier: Head of Product, Surveys at Civis Analytics

§ 04 — Selected Work

Portfolio

Audience Intelligence at Scale

• Multi-state advocacy audiences: 16.4M-voter national universe, 3.2M modeled Swing Demographic universe, 1.89M-voter Swing State GOTV deployment
• Identity resolution and audience modeling against 250M+ consumer records and 200M+ registered voters
• Intent signal integration across 5,000+ search-intent topics

Data Infrastructure

• AWS data pipelines: Athena (Iceberg), Redshift, Glue, Step Functions, S3
• Real-time activation pipelines feeding Meta, El Toro, and SMS channels with ballot-return suppression
• 50+ issue and propensity models scored against the voter universe

Opinion Research

• Survey design, polling analysis, and message testing for ballot initiatives and issue campaigns
• Strategic briefing memos translating crosstabs into audience and framing decisions

§ 05 — Career

Experience

Iron Light — Chief Intelligence & Insights Officer

Lead I&I across audience modeling, opinion research, and AWS data infrastructure for advocacy clients.

Civis Analytics — Head of Product, Surveys

Owned the survey product line at one of the leading data-science firms in politics and social impact.

Previously

Cigna, Brighter, Ipsos, MarketShare, OTX

§ 06 — Off the Clock

Community & Interests

• Data ethics and civil liberties
• Urban analytics and quantified self
• Cryptocurrency and blockchain
• Community: Liberty on the Rocks, Techqueria, Hack for L.A., Bastiat Society