Turning Data
into Movement.
I build the data and AI products behind advocacy that wins — finding the right people, reaching them with the right message, and turning campaign wins into capability that lasts.
What I Do
I'm Chief Intelligence & Insights Officer at Iron Light, leading product, audience modeling, and the AWS data infrastructure behind it. I came up through product — Head of Product, Surveys at Civis Analytics — and still build hands-on: SQL, pipelines, and the roadmap that turns them into reusable capability.
Current Focus
- Turning audience intelligence into reusable tools — for our team and for clients — instead of rebuilding it every engagement
- An agentic data program for audience identification and reach: identity resolution, intent signals, and activation coordinated as one pipeline of agents
- A five-stage operating model that converts client services work into durable platform capability
- AWS data pipelines (Athena, Redshift, Glue, S3) feeding campaign decisions in real time
- Opinion-research design and the strategic analysis that turns it into action
Technical Expertise
- Data Engineering — AWS Glue, Step Functions, Athena/Iceberg, Redshift, S3
- Audience Intelligence — identity resolution, audience modeling, attitudinal segmentation, intent signals
- AI / LLM — agentic data pipelines, research automation, model integration into strategy workflows
- Data Security — AWS threat modeling (STRIDE / CIA Triad), encryption (KMS, TLS), IAM least-privilege, audit logging, multi-tenant data segregation
- Research — opinion-research design, polling analysis, message testing
Experience
- Iron Light — Chief Intelligence & Insights Officer
- Lead intelligence & insights for advocacy clients — audience modeling, opinion research, and the AWS data infrastructure behind them. Authored the five-stage operating model that turns client engagements into reusable product, and productized recurring deliverables (audience briefs, polling memos, match-quality reports, dark-voter-pool analyses) into modules the team and client analysts reuse.
- Civis Analytics — Head of Product, Surveys
- Owned the survey product line at one of the leading data-science firms in politics and social impact.
- Previously
- Cigna, Brighter, Ipsos, MarketShare, OTX
Community & Interests
- Data ethics and civil liberties
- Urban analytics and quantified self
- Cryptocurrency and blockchain
- Community: Liberty on the Rocks, Techqueria, Hack for L.A., Bastiat Society