P. Sergio Serrato

What I Do

I lead data intelligence and AI strategy, specializing in sentiment modeling, audience segmentation, and AWS infrastructure. My work spans cybersecurity, product management, and user experience design at the intersection of technology and analytics.

Current Focus

• Predictive modeling for public sentiment
• AWS infrastructure (Redshift, Glue ETL, S3)
• AI-powered content strategies
• Cross-functional data engineering
• Opinion research design and analysis

Technical Expertise

• Data Engineering: AWS Glue, ETL pipelines, Redshift
• Analytics: Sentiment modeling, audience segmentation
• AI/ML: Predictive modeling, content generation
• Development: Full-stack engineering, cybersecurity

Portfolio

Data Intelligence

• AWS ETL Pipeline Architecture
• Sentiment Analysis Platform
• Opinion Research Systems
• Audience Segmentation Tools

Infrastructure Projects

• Azure ELK Deployment with Ansible
• Custom resource management
• Network security implementation
• Fitness tracking platform (AWS)

Web Applications

• Lanikea: Social analytics platform (MERN stack, D3.js)
• Socorro: Food service marketplace (Rails, Stripe)
• ConcreteC: Industry matching service (Rails, PostgreSQL)

Experience

• Iron Light (Head of Intelligence)
• Civis Analytics (Head of Product, Surveys)
• Cigna
• Brighter
• Ipsos
• MarketShare
• OTX

Community & Interests

• Cryptocurrency and blockchain innovation
• Data ethics and civil liberties
• Urban analytics and quantified self
• Community organizing: Liberty on the Rocks, Techqueria, Hack for L.A., Bastiat Society